Fri, Nov 15, 2013
9:30 AM - 4:30 PM

Introduction to Changing the Story

Are you an organizer, activist or culture-shifter who wants to bring the power of story into your strategy for change? Join us for an interactive training on framing and narrative strategy for organizers and movement builders.

Story-based Strategy Introductory Training
Friday, November 15th, 2013
9:30 am – 4:30 pm

East Bay Community Foundation
200 Frank H Ogawa Plaza
Oakland, CA 94612

Storytelling has always been a powerful tool for organizers and movement builders to name problems, unite constituencies, and mobilize people towards solutions.  On Friday, November 15th, the Center for Story-based Strategy (formerly smartMeme) will offer an Introduction to Changing the Story in Oakland, CA. Join us for this training on how to harness the power of narrative for your campaign and organizing work.

This interactive session will provide participants with a practical framework to create powerful stories and hands-on tools for framing your issues.  We will explore what it means to apply a “narrative analysis of power” to social change work and share the storybased strategy approach for developing campaign narratives.

This training is perfect for organizers looking to ground themselves in winning framing and communication strategies, as well as anyone working for progressive change who wants to become a more strategic storyteller and story-changer.

This will be an opportunity to:

PARTICIPANT FEE (Based on Organizational Budget)

$75  - Organizational Budget of $250,000 or below, Student Rate

$100 - Organizational Budget of $250,000 – $500,000

$150 - Organizational Budget of $500,000 or more

Note: You will not be charged until we inform you about your acceptance for the training. If you are applying as an individual, please choose an amount on the sliding scale according to your financial capacity ($75-150). Contact us if you have specific questions about the participant fees, including individuals or organizations for which this may be a hardship. 

Limited space is available, so please APPLY NOW!

Any questions? Contact us at

Event Location

East Bay Community Foundation
200 Frank H Ogawa Plaza
Oakland, CA 94612



The registration deadline for this event has passed.